New Mercedes-AMG marketing campaign “After work” with Lewis Hamilton (video)

The record-breaking world champion is putting his weight behind E PERFORMANCE in the Mercedes-AMG Project ONE

What will the seven-times Formula 1 world champion be doing after a successful season?

No question – he will remain true to his enthusiasm for Formula 1 technology and directly move over to the prototype for the Mercedes-AMG Project ONE hypercar

In the new marketing campaign “After work“, Lewis Hamilton will test the current status of the project and contribute his know-how from the top discipline in motorsport to the final development phase of the hypercar.

Because in 2021, Mercedes-AMG will power through electrically.

For the first time, the two-seater super-sportscar will bring the latest and most efficient Formula 1 hybrid technology from the race track to the road on an almost 1:1 basis

Two further electrified models and the new AMG technology label E PERFORMANCE will also be introduced

The new marketing campaign “After work” by Mercedes‑AMG is now being screened on YouTube, social media channels and by selected international TV stations.

Lewis said…

“I can still hardly believe that there will soon be a hypercar with a Formula 1 engine. We won the world championship with this engine in 2015, and I was involved in its development for a long time.”

”I was able to drive the Project ONE during the filmwork for the new campaign, and I’m very proud of the extraordinary effort Mercedes-AMG has invested in this project. This car is absolutely unique,” said Hamilton during the filmwork with the conspicuously disguised development prototype for the Mercedes-AMG Project ONE

Fascinating mixture of performance, efficiency and a breath-taking driving experience

The Project ONE raises the bar for what is currently technically feasible to a new level.

The complex development work was carried out in close cooperation with the Formula 1 experts at Mercedes-AMG High Performance Powertrains in Brixworth, England, and with the Mercedes-AMG Petronas Formula 1 team in Brackley.

The highly-efficient hybrid power unit and the electrified front axle ensure an exciting mix of performance and efficiency.

With a system output of over 740 kW (1000 hp) and a top speed in excess of 350 km/h, this hypercar drives just as it looks: breath-taking

The high-performance plug-in hybrid drive system is an intelligently networked unit consisting of a combustion engine and a total of four electric motors, two of which drive the front wheels to allow variable all-wheel drive.

The 1.6-litre V6 hybrid petrol engine with direct injection and electrically supported single turbocharging comes from the Mercedes-AMG Petronas Formula 1 racing car.

The four overhead camshafts are driven by spur gears.

The combustion drivetrain installed as a mid-engine ahead of the rear axle is easily capable of up to 11,000 rpm, however for a longer service life and the use of commercially available premium plus petrol instead of racing fuel, it is intentionally kept below the Formula 1 engine speed limit

Info/Photo: mercedes-amg.com