New Mercedes-AMG marketing campaign “After work” with Lewis Hamilton (video)

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The record-breaking world champion is putting his weight behind E PERFORMANCE in the Mercedes-AMG Project ONE

Χάμιλτον AMG Project ONE
Lewis Hamilton & Mercedes-AMG Project ONE

What will the seven-times Formula 1 world champion be doing after a successful season?

No question – he will remain true to his enthusiasm for Formula 1 technology and directly move over to the prototype for the Mercedes-AMG Project ONE hypercar

In the new marketing campaign “After work“, Lewis Hamilton will test the current status of the project and contribute his know-how from the top discipline in motorsport to the final development phase of the hypercar.

Because in 2021, Mercedes-AMG will power through electrically.

For the first time, the two-seater super-sportscar will bring the latest and most efficient Formula 1 hybrid technology from the race track to the road on an almost 1:1 basis

Mercedes AMG Project One

Two further electrified models and the new AMG technology label E PERFORMANCE will also be introduced

The new marketing campaign “After work” by Mercedes‑AMG is now being screened on YouTube, social media channels and by selected international TV stations.

Lewis said…

I can still hardly believe that there will soon be a hypercar with a Formula 1 engine. We won the world championship with this engine in 2015, and I was involved in its development for a long time.”

I was able to drive the Project ONE during the filmwork for the new campaign, and I’m very proud of the extraordinary effort Mercedes-AMG has invested in this project. This car is absolutely unique,” said Hamilton during the filmwork with the conspicuously disguised development prototype for the Mercedes-AMG Project ONE

Fascinating mixture of performance, efficiency and a breath-taking driving experience

The Project ONE raises the bar for what is currently technically feasible to a new level.

The complex development work was carried out in close cooperation with the Formula 1 experts at Mercedes-AMG High Performance Powertrains in Brixworth, England, and with the Mercedes-AMG Petronas Formula 1 team in Brackley.

The highly-efficient hybrid power unit and the electrified front axle ensure an exciting mix of performance and efficiency.

With a system output of over 740 kW (1000 hp) and a top speed in excess of 350 km/h, this hypercar drives just as it looks: breath-taking

AMG Project One Formula 1

The high-performance plug-in hybrid drive system is an intelligently networked unit consisting of a combustion engine and a total of four electric motors, two of which drive the front wheels to allow variable all-wheel drive.

The 1.6-litre V6 hybrid petrol engine with direct injection and electrically supported single turbocharging comes from the Mercedes-AMG Petronas Formula 1 racing car.

The four overhead camshafts are driven by spur gears.

The combustion drivetrain installed as a mid-engine ahead of the rear axle is easily capable of up to 11,000 rpm, however for a longer service life and the use of commercially available premium plus petrol instead of racing fuel, it is intentionally kept below the Formula 1 engine speed limit

AMG Project One


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